Founder Sales Academy
Get to £1M Without Hiring Salespeople
A 10-week course full of practical advice, proven frameworks and 1:1 mentoring that gives technical founders the confidence to close their first £1M deals.
Investor partners
Northern Gritstone
UCL Business
Albion VC
The Pain of Founder-Led Sales
Juggling Priorties
Founders are responsible for everything. But there's only one thing that counts - meeting yoru revenue target.
Hiring Too Soon
Hiring salespeople before you have a proven sales playbook wastes time and runway.
Deals Never Close
Sales isn't hard if you know what to do. Lead generation, qualification, pricing and negotiation are all teachable skills
Fast Forward to Sales Growth
Customer Pain Point
Discover a unique, high value problem you solve for your customer.
Fast Sales Cycles
Learn how to prospect, qualify, pitch and close deals with your customers.
Proven Frameworks
Frameworks for lead generation, customer discovery, qualification, recruitment, growth.
Founder Sales Academy
Structured Curriculum
Weekly masterclasses + live coaching on proven frameworks and techniques.
Hands-On Execution
Real-world prospecting, pitch practice, and deal closing under expert guidance.
Expert Mentors
Regular sessions with B2B and deep tech founders and sales leaders - people who've been in your shoes.
Community & Accountability
Connect with peer founders, share tactics, celebrate wins, and stay motivated.
What our founders say…
"Before joining, I wasted months of runway on a full-time sales hire who just didn’t ‘get’ our deep tech.
We saw zero traction, and it was incredibly frustrating."
"I felt constant pressure from investors to show revenue, but I had no idea how to structure a sales process. I'm now more confident and almost enjoy our board calls"
"The structured approach helped me stop ‘winging it.’ I learned to uncover customer pain points and position my product with clarity. Investors loved the sudden sales momentum"
How Founder Sales Academy Works
Apply & Onboard
Share your sales challenges and get matched with the right cohort.
Weekly Seminars
Implement proven frameworks, get live coaching, and practice learn sales skills.
Dedicated Mentoring
Get one-on-one support from mentors who've been in your shoes.
Close Deals & Scale
Celebrate quick wins, refine your process, and build momentum for long-term growth.
Founder Sales Academy: The Path to Growth
1
Weeks 1-3
Customer interviews, cold outreach, leveraging your network, getting your message heard.
2
Weeks 4-6
Enterprise buying habits, customer personas, product demos
3
Weeks 7-9
Winning strategic deals, mastering sales leadership, hiring sales leaders